Atom Pictures is a small independent creative agency producing high value, concept driven design for TV and web commercials...

With 30 years experience and award winning design, we know how to get the most from your budget. We keep overheads low to put more of your money on screen.

To demystify the process of TV advertising we offer a unique range of informative factsheets and videos which you can access for free by registering at the bottom of the page or calling us on 020 8879 3966.

OUR DESIGN AND PRODUCTION PROCESS

Our design process starts with you. We listen carefully to your needs before creating a series of concept designs and scripts for your TV commercial. When you have selected the creative direction you prefer, we produce a storyboard to show you what the finished ad will look like.

We then enter it for assessment to Clearcast, to check compliance with the necessary codes and regulations. This is standard procedure for TV commercials in the UK. We guarantee our scripts, so if they don’t pass, you don’t pay.

Once we have approval from Clearcast we produce the commercial efficiently and cost effectively with you right by our side. While we have extensive in-house capability, we always bring in specialists when needed (such as expert animators, cameramen or musicians) to make sure every detail is perfect. After production we organise the delivery of your ad to the broadcasters ready for transmission.

NEW TO ADS

Entering the world of TV advertising might seem daunting. We are committed to demystifying the process, offering you free information and advice which allows you to make an informed decision whether TV or Web advertising is right for you now, or in the future.

To access this free library of factsheets, videos and other useful information, register at the bottom of the page. You will find advice on all areas of TV advertising production, from design and costs to technical information.

Giving your details will mean you are entered on a private database (for our use only) to receive information about TV advertising and our services.

If you prefer, you can call or email us to receive the factsheets or we can meet you. We’d love to know more about you and your product.

 

ABOUT MEDIA

Media is the airtime or ‘space’ you book to show your commercial. Over the last decade the possibilities of showing your ad have increased exponentially. As well as ‘traditional’ TV advertising, there is sponsorship, Video on Demand, Sky Adsmart, regional advertising, web banner advertising and much more.


If this seems confusing, don’t worry. A skilled ‘media buyer’ will guide you through the options. They have sophisticated targeting software that shows what your potential customer is likely to be watching.


This enables them to buy advertising space around TV or web content that appeals to your target market. They are free to use (actually they are paid on commission from the TV stations) so you don’t directly foot the bill for their hard work and expertise.


We are a design company independent from media buying agencies, but we can suggest suitable companies that suit your needs perfectly. We offer this service free of charge and without commitment to any of our services.

UK COMPLIANCE & CLEARCAST


If you are planning to air a commercial in the UK, it will need to be compliant with the UK’s regulations and codes of advertising. These codes are created by the Broadcast Committee of Advertising Practice (BCAP) and administered by the Advertising Standards Authority (ASA) co-regulating with OFCOM (the government approved regulating authority for all TV output). The ASA can remove any commercial from broadcast that breaches the codes.

Since networks don’t want your commercial to be withdrawn (as it might result in lost revenue), many subscribe to a service known as Clearcast. Working on behalf of 90% of the UK’s TV commercial output, Clearcast interprets the ASA codes and checks scripts and TV ads for compliance. If Clearcast don’t approve your commercial, the subscribing channels won’t air it.

We are Clearcast certified and produce creative scripts that are mindful of the compliance process. We guarantee our scripts to pass compliance or you don’t pay a penny!*.

We also offer a clearance service for commercials or scripts produced elsewhere. You can find more details of this service by registering for the free library of information at the bottom of the page (when registered see COSTS - Clearcast and delivery) or by calling or e-mailing us.


*Ts and Cs apply

ADAPTING ADS FOR UK

The UK broadcast codes are very different from those in other countries.

Therefore, if your commercial is made outside the UK, it needs to be approved by an organisation called Clearcast. 90% of the UK’s networks subscribe to Clearcast to pre-check compliance with the ASA codes.

If you have a script or commercial that has already been made, we offer a service to check if it is compliant with the regulations. Starting with a free assessment of your script or commercial, we offer a tiered service to either get you on the right path or complete the procedure for you.

More details can be found by contacting us or registering for free fact sheets at the bottom of the page (when registered see COSTS- Clearcast and delivery).

COSTS

The Government regulated Advertising Standards Authority (ASA) requires all commercials to be compliant with the UK codes for TV and web broadcast. UK broadcast codes are very different from those in other countries.

Therefore, if your commercial is made outside the UK, it needs to be approved by an organisation called Clearcast. 90% of the UK’s networks subscribe to Clearcast to pre-check compliance with the ASA codes.

If you have a script or commercial that has already been made, we offer a service to check if it is compliant with the regulations. Starting with a free assessment of your script or commercial, we offer a tiered service to either get you on the right path or complete the procedure for you.

We also offer a creative service to add UK voice overs, graphics or animation. We can deliver your finished ad directly to the broadcasters ready for transmission.

More details can be found by contacting us or registering for free fact sheets at the bottom of the page (when registered see COSTS- Clearcast and delivery).

 

SIGN IN FOR OUR FREE LIBRARY OF INFORMATION

For our free factsheets, designed to demystify the process of TV advertising, sign in below. We might send you the occasional e-mail, but we won’t give your information to anyone else.


Alternatively call us on +44 (0)20 8879 3966 and we’ll e-mail them to you!